Market Minute: Volatile lettuce market as harvesting begins in the desert
By
Ron Pelger
Market Minute: Volatile lettuce market as harvesting begins in the desert
By
Ron Pelger
Lettuce was brought to the Americas from Europe by Christopher Columbus in the 15th century and has come a long way since that time. Astronauts even tested lettuce in 2016 as part of growing food in space. Consumers love lettuce and purchase large amounts from retailers. Lettuce is the most popular refreshing choice in salads, sandwiches, hamburgers, tacos and even roasted.
The transition from Salinas to the Southern California and Arizona winter desert growing region has made it a tight escalated market. But harvesting has begun in Yuma and should start to ease as product becomes more