Trendspotting: Shoppers paying closer attention to grocery prices
By
Craig Levitt
Trendspotting: Shoppers paying closer attention to grocery prices
By
Craig Levitt
A happy shopper is a returning shopper. So, how do grocery retailers keep their customers happy? Well, according to the eighth annual dunnhumby Retailer Preference Index in these tough times it is no surprise that saving customers money — through price, promotions and rewards — is the most important predictor for retailers to have stronger, long-term market success in the United States.
This pillar has been increasing in importance over the last eight years, with 38 percent of a retailer’s long-term success now based on their price, promotions and rewards proposition, the highest percentage