2024 online grocery: A tale of two sales periods
By
Craig Levitt
2024 online grocery: A tale of two sales periods
By
Craig Levitt
The online grocery market ended December 2024 with $9.6 billion in monthly sales, an 18.7 percent increase over last year as all three fulfillment methods posted year-over-year sales gains according to the Brick Meets Click/Mercatus Grocery Shopper Survey. December marks the fifth straight month of eGrocery sales above $9.5 billion and caps off a year that essentially reflected two periods: before and after the appearance of discounted promotions on subscriptions and/or membership programs.
Overall eGrocery sales during the first half of 2024 were basically flat, posting only a 0.3 percent