The future of fresh produce opportunity takes center stage at Viva Fresh 2026 as the Texas International Produce Association will have internationally recognized futurist economist Richard Kottmeyer as this year’s education session keynote speaker. Kottmeyer will kick off Viva Fresh’s Friday education programming on April 17 with a dynamic 90-minute session designed to challenge and equip produce industry leaders to think about not just opportunities for today, but for the decade ahead.

His session will explore the “consumomics” of fresh produce, examining how shifts in public policy, economic

JOH is expanding its North Central produce coverage in the upper Midwest through the acquisition of leading produce broker The Fresh Connection. This strategic move welcomes a highly respected team with decades of proven produce experience to JOH’s already exceptional produce organization and further strengthens the company’s growing presence across the region. 

As JOH continues to build on its longstanding strength in the Northeast, the company is making continued investments in the North Central region, including an increased focus on the Minneapolis, Wisconsin and Chicago markets. Building

Joe Produce launched a refreshed version of its website, which went live on March 1. The updated platform features a streamlined, easier-to-use experience designed to help produce companies connect with the right talent and industry professionals discover new career opportunities.

Joe Produce serves the entire produce supply chain—from seed to store—connecting employers and professionals across growing, packing, distribution, retail and related sectors. The refreshed website introduces improved navigation, greater visibility for employers and job postings, and a more streamlined user experience

Setton Pistachio of Terra Bella Inc. introduced a new addition to its award-winning line of Seasoned Kernels with the launch of Hot Honey Seasoned Pistachio Kernels. Bathed in a blend of sweet and spicy seasoning, Setton's premium California Hot Honey Pistachios are sure to become a fan favorite.

“We were so excited to debut this amazing flavor at the 2026 Natural Products Expo West,” said COO Mia Cohen. “The retailer and consumer feedback was overwhelmingly positive. In a show filled with unique and delicious products, our Hot Honey Seasoned Pistachio Kernels really stood out.”

Setting the

In verbal testimony delivered to the U.S. Senate Committee on Agriculture, Nutrition and Forestry, International Fresh Produce Association CEO Cathy Burns called on Congress to take bold, evidence-based action to increase Americans’ consumption of U.S.-grown fruits and vegetables — describing it as both a public health imperative and a powerful economic opportunity for American farmers.

In her remarks, Burns emphasized that despite overwhelming scientific consensus on the health benefits of fruits and vegetables, 90 percent of Americans still do not eat the recommended amount, contributing to

Taylor Farms has introduced a new product platform designed to meet the increase in high protein lifestyles. The new line combines fresh vegetables with protein packed dressings, dips and toppings.

"Consumers want more than just fresh — they want functional,” said Bryan Jaynes, senior vice president of product. “As nearly everyone is increasing their protein intake these days, this new product line combines the power of protein and fresh produce to help more people achieve their nutrition goals.”

“To provide salad and snack lovers with more protein, we created a first-of-its-kind platform to