Trendspotting: Online grocery's strong start to 2025
By
Craig Levitt
Trendspotting: Online grocery's strong start to 2025
By
Craig Levitt
The new year brought improved sales for the online grocery market. January 2025 ended with $10 billion in monthly sales, a 16.6 percent increase over January 2024 according to the most recent Brick Meets Click Grocery Shopper Survey, sponsored by Mercatus. Not only were January 2025 sales stronger than last year, it was also the sixth consecutive month of eGrocery sales above $9.5 billion, fueled in large part by the broad and deep discounts on membership and/or subscription programs.
Delivery’s year-over-year growth in January accelerated even faster than the prior month, surging