Market Minute: Ideal timing for Idaho potato promotions
By
Ron Pelger
Market Minute: Ideal timing for Idaho potato promotions
By
Ron Pelger
Potatoes are the fourth-largest food crop in the world. One of the most popular of the 4,000-plus varieties was developed by Luther Burbank in 1872 and is known today as the Russet Burbank. ![]()
Idaho grows the most potatoes in the U.S. The rich volcanic soil together with Idaho’s climate are ideal for growing Idaho potatoes.
Potatoes have always been known for their cooking versatility. The Idaho Burbank potato is very popular and can be baked, roasted, fried, mashed and boiled.
Currently, the demand is light on a steady market. Some sheds will transition over to the Burbank variety