The power of sponsorship: Investing in people the same way we invest in brands
By
Megan Nash, vice president member engagement and business development for IFPA
The power of sponsorship: Investing in people the same way we invest in brands
By
Megan Nash, vice president member engagement and business development for IFPA
In my new role leading business development and member engagement, sponsorship is a topic that comes up in almost every conversation. Companies sponsor programs, events, research and initiatives to align their brand with work that matters to the industry. Sponsorship is a way to show up visibly and invest in the ideas and efforts that will move the produce and floral sectors forward.
But sponsorship is not just for brands.
Before stepping into this role, I led IFPA’s talent and education initiatives. In that work, I spent a lot of time thinking about how careers develop, how leaders grow and