In the Trenches: Move produce sales forward, not backward
By
Ron Pelger
In the Trenches: Move produce sales forward, not backward
By
Ron Pelger
Why has aggressive produce merchandising decreased in many produce departments? Are management policies turning to simpler, more conservative selling displays?
I have seen a noticeable decline in enthusiasm and energy within produce sales environments. There has been a passive approach to merchandising lately by simply displaying produce and waiting for customers to make purchases. This method lacks the proactive sales strategies necessary to stimulate growth. It is essential to shift the focus back toward actively generating sales again.
Currently, the industry demonstrates insufficient