AI is exploding in growth, so, how can a person use AI effectively in floral businesses? Rio Roses provided the 10 best practices for using AI in floral business:

1. Understand AI Basics
Just like to understand the needs of different flowers, it’s vital to grasp AI basics. AI models, like ChatGPT or Jasper, process information based on its programming and training. When inputting a prompt, the AI generates a response based on the learned patterns and data. The more specific the prompts, the more accurate and valuable the AI’s responses will be.

2. Communicate with Clarity
AI operates best

Initiated in 1992, the Landscape Design Awards program for  recognizes design projects that are exemplary in use of herbaceous perennials to help create balanced and beautiful landscapes. The “after market” applications of growers’ products and the design, installation, and maintenance of plants in gardens and natural settings are of special interest to the Perennial Plant Association. Both experienced and novice designers are invited to participate.

Award winners will receive promotion on their winning project!

• Awards presentation during the 2024 PPA National Symposium in Asheville, NC
• C

This year, Pantone has chosen the color "Peach Fuzz” as the color of the year for 2024. Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting the desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates.

The Meaning behind the color Peach Fuzz

The chosen Pantone Color of the Year 2024 reflects the desire for community, closeness, and the joy of being true to one's self. It's a warm and welcoming

Nine ornamental horticulture growers from around the world have reached the finals for the AIPH International Grower of the Year Awards 2024.

Organized by the International AIPH in collaboration with Host Sponsor IPM Essen and Founding Partner FloraCulture International, the awards recognise the ‘best of the best’ in ornamentals production.

Winners will be announced at an Awards Ceremony Jan. 23, 2024 at IPM Essen hosted by Michael Perry, better known as Mr. Plant Geek and Sirekit Mol, Head of Commercial Operations for Beekenkamp Plants BV. Before the ceremony, AIPH will present ‘Seeds of

The International Fresh Produce Association has been hard at work since the Global Show, digesting all of the feedback, ideas and work that happened on-site. Here is a brief summary of what’s been on its mind since the show:

Floral Committee Meeting:

• AFIF’s Christine Boldt presented a Hugs and Smiles Campaign based on using a Public Service Announcement approach to the changing feelings Plants and Flowers can provide.
• For every $1 spent on this campaign, there was $10.43 in revenue, totaling approximately $16K just in Michigan. 
• IFPA has created a Task Force started to help increase

It’s the holidays again — time to share the magic of Christmas flowers with customers. Rio Roses provided five effective in-store marketing strategies. During the festive season, they grab attention and make shopping unforgettable.

1. Enhance Visual Appeal

• Window and Store Displays: First impressions count, and window displays are silent salesperson. So, turn storefronts into a magical winter scene. Combine classic Christmas colors with creative designs. Consider something unusual, like a display that tells an interesting story. Lighting is also important in windows and the store; soft