Chrysal celebrates 75 years of flower food this year. For three-quarters of a century, Chrysal's flower food has been extending the life span of flowers, allowing consumers worldwide to enjoy their flowers even longer. However, with this milestone, we are not only celebrating the past but also taking the time to focus on a sustainable future.

Founded in 1929, Chrysal has been developing flower food since 1949 to ensure flowers stay beautiful for a longer time. With a continuous commitment to research and development, Chrysal has become the global expert in flower care. Over the years

In the ever-blooming world of the floral industry, staying profitable means understanding both the art and the business of flowers. Rio Roses offers some actionable steps to take as the new year begins. These steps can help floral businesses not only survive but thrive.

Cash Flow Management

Just as water is vital for plants, cash flow is vital for the health of your business. However, managing cash flow can be challenging. Too much cash can expose you to risks in case of unforeseen events like a lawsuit. On the other hand, having too little cash can put you in a position where you may have

It is a forward-thinking start to the new year for HilverdaFlorist with the launch of a brand new tagline and corporate video. The company, which originated from a merger in 2020, has since then been refining its corporate identity. Matching the mission statement “Excel together for a flourishing future”, this new tagline sets the tone from 2024.

Create. Share. Flourish. 

“Create. Share. Flourish” is HilverdaFlorist’s new tagline. This forceful tagline represents three different phases of both HilverdaFlorist, and its connection to the entire floriculture chain. Create represents what

Blooming rebranding

It is finally here! Anthura announced that it is about to write a new chapter in its history. In recent months, together with colleagues, customers and partners, the company has dived deep into its core and reflected on its essence. In a constantly changing world, Anthura is determined to keep evolving and innovating for a positive impact on the world. This has led to a sharpening of its strategy. The rebranding reflects this.
But first… 
Anthura, with its 80-plus years of experience, has developed as the expert in breeding Anthurium and Orchids and recently Bromeliads

Pantone recently announced its Pantone Color of the Year for 2024 - Peach Fuzz. Acknowledging the importance of connection and kindness, a warm and soft hue of color can bring abundance and newness with comfort and gentleness. 

There’s no better example of this gentle peach-tone trend than the romantic Juliet (Ausjameson) from Alexandra Farms. A well-known and sought-after garden rose bred by David Austin Wedding Roses and grown at Alexandra Farms, Juliet brings a unique shape and texture that encapsulates warmth, and a charming elegance to any floral design. She’s also got some history of

The 2024 Floral Industry Events and Floral Conventions Calendar, another industry collaboration brought to you by Above All Flowers & New Bloom Solutions, has been officially released. This calendar's second edition is a notable addition to the 'Bloom Together' initiative, which fosters networking, collaboration and community in the floral industry.

The concept of the calendar was initiated by a conversation between Sahid Nahim, president of NBS and David Legge of DWF at the SAF Convention 2021. More than eight partners have contributed information and insight to this project, exemplifying a