Floriology powered by BloomNet, the premier education authority in floral design and business, announced a pivotal transformation within its organization. The institute bids a fond farewell to Jackie Lacey, Floriology’s long-standing director of education, and welcomes a new era under Angelyn Tipton, who will be stepping into lead Floriology education.

Angelyn, whose career is rooted deeply in the floral industry, brings her extensive experience and passion for floral education to her new position. At her time at Floriology, she has been instrumental in guiding students through their journey

CalFlowers, a leading U.S. floral association, announced the launch of its new website, www.cafgs.org. This redesigned website aims to enhance the user experience for floral industry professionals, offering a streamlined interface, improved navigation and expanded resources.

The new website features an intuitive design, providing visitors with easy access to essential information about CalFlowers' leadership, events, industry news and member benefits. Whether you're a grower, wholesaler, retailer or floral stakeholder, www.cafgs.org offers valuable resources tailored to your needs.

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With warmer weather upon us, Lidl U.S. has expanded its outdoor Garden Center concept to 76 stores across the Lidl U.S. network. Lidl Garden Centers will feature a variety of flowers, plants, soil, hanging baskets, planters and other gardening accessories.  

The garden centers will launch in three phases in select stores starting March 27 and wrapping up by the end of May.

“We are excited to bring the Lidl Garden Center concept to even more customers this year," said Tammy Roberts, director of purchasing for floral at Lidl U.S. "At Lidl, we are relentlessly focused on quality and freshness

For a little bit extra color on currently grey winter days! At the center of the Selecta One’s assortment is the most homogeneous pot carnation series on the market: Oscar - now with a total of 19 varieties and countless combination options, an absolute guarantee of success for every grower. Attractive new products can be found there, but also in the scented carnation series DiaDeur and in the hardy Carmen series.

You will also find several novelties in the Diantica perennial carnations. Pure White - as the name suggests in pure white and with double flowers - and Red Moment, single-flowered

After years of close cooperation for the production of unrooted cuttings for the HilverdaFlorist Dianthus pot series, HilverdaFlorist and Dümmen Orange are ending its licensing agreement. This collaboration has been a main driver in the production and sales of unrooted cuttings for potted Dianthus, including the Sunflor, Beauties, Olivia, Odessa and Kahori Series, for the North American market.

Due to strategic considerations, both companies have decided to discontinue the exclusive licensing agreement, effective Feb. 1. HilverdaFlorist and Dümmen Orange will ensure the availability of the

The global Easter market reached $110.2 billion in 2022, nearly 70 percent of US consumers plan to celebrate Easter in 2024. That makes this holiday full of potential if you’re ready to hop into action with some creative marketing! Rio Roses has eight proven ideas to help you:

1. Set Up an Easter Themed Post-Purchase Flow
Your customers' journey doesn’t have to end when they buy something. Add a one-click upsell immediately after purchase, offering a discount on a second item. This could be an additional bouquet or an Easter-themed add-on to the arrangement they just purchased, like a stuffed