The American Floral Endowment announced the launch of the new Sustainabloom website, providing comprehensive guides, practical strategies, and industry insights aimed at fostering sustainable practices at every level of floriculture. 

The website is a research-driven hub of resources designed to empower businesses of all sizes to assess where they are and where they can enhance their sustainability efforts. With a focus on environmental stewardship, resource optimization and ethical labor practices, Sustainabloom addresses the increasing demands for sustainable products and practices in the

With Mother’s Day approaching, Rio Roses has provided six strategies for in-store floral sales:

1. Inventory Management

Stocking Strategically: While it’s vital to always have the most popular flowers on hand for Mother’s Day, it’s also essential to have a selection that caters to various tastes and budgets. This will ensure every customer finds the perfect gift.

Quality Control: The quality of your flowers can make or break your Mother’s Day sales. Have strict quality control procedures in place to ensure your customers receive only the freshest, most vibrant blooms.

2. In-Store

The International Fresh Produce Association has officially opened it’s registration for it’s annual Global Produce and Floral Show happening Oct. 17-19 in Atlanta.    

“I’m always excited to see how this show evolves to meet the needs of our members and our industry,” said Global Show co-Chair Nelia Alamo of Markon. “Just one example is that this year we are including the Women’s Fresh Perspectives Breakfast in the all-access registration option, making it a central part of the education and networking lineup — no extra ticket needed! Upgrades like this plus the connections to people

American Floral Endowment welcomed Michelle Van Norden to the AFE staff as the new manager of development and donor engagement.

The AFE provided programs, resources and support for the floriculture industry for more than 60 years; this has been made possible only with the support of generous donors. This position will continue to enhance connections to its donors, and further develop relationships with its stakeholders. As the Manager of Development and Donor Relations, Van Norden will be promoting many ways to give, such as named funds, legacy gifts, recurring donations and designated

HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During the week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.

During CAST HilverdaFlorist presented its newest genetics in, among others, Gerbera Garvinea, Alstroemeria Inticancha, Alstroemeria Summer Paradise and Salvia Salgoon. Haven’t you visited the show, or do you want to experience this all over again? Make sure to check out the video presentation.

CAST Highlight: Garden Gerbera Garvinea Sweet

The Wholesale Florist & Florist Supplier Association announced the appointment of Kari Stringfellow as its new executive vice president, following in the footsteps of the former executive vice president, Molly Alton Mullins. Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions and nonprofit organizations. 

With extensive experience in wholesale distribution, Stringfellow steps into this role at a particularly exciting time