Ball SB, Details Flowers Software and the Society of American Florists launched Stem Wars, the newest installment in their annual design contest series. The March Madness-style competition invites florists to showcase their creativity using new Ageratum and Didiscus varieties from Ball SB.

Building on the success of previous contests, including Sunflower Madness in 2022 and Duel of the Delphiniums in 2025, Stem Wars was created to give florists another opportunity to highlight their design skills, connect with peers across the floral community and compete for prizes. Participating designers

NuFlorist announced the public availability of its florist-specific Shopify app. The app was created to solve operational and revenue challenges flower shops face when using Shopify's generic e-commerce tools.

While Shopify has become a popular platform for independent retailers, it was not built for florist businesses — where local delivery, time sensitivity, urgency pricing and card messages are fundamental to every order. NuFlorist was built to close that gap.

NuFlorist offers a free option and a two-week free trial for florists who want to experience the full functionality before committing

Ken and Deena Altman of Altman Plants have been named the recipients of the American Floral Endowment’s Ambassador Award. The recognition celebrates their longtime leadership, advocacy and dedication to the floral industry.

Their commitment to advancing AFE’s mission was recognized last week during the endowment’s Board of Trustees Meeting in Sacramento, California.

Established in 2023, the AFE Ambassador Award honors individuals and organizations in the floral industry who exemplify exceptional leadership, advocacy and service to the endowment’s mission. For the Altmans, that mission has been a

Following the 2026 Valentine’s Day season, early reports across the floral industry indicate a robust performance, with many retailers and stakeholders seeing increased sales revenue over previous years. This surge in holiday success comes as the national "Just Add Flowers" campaign continues to saturate the market, suggesting consistent, year-round advertising is successfully influencing consumer behavior.

While various market factors contribute to holiday spikes, industry leaders point to the cumulative impact of That Flower Feeling’s marketing as a key driver in keeping flowers a first

Schoneveld Breeding has become part of the family-owned company De Groot en Slot. Together, the companies see a promising future in which they can take steps in sustainability and innovation within the agricultural and horticultural sector.

For years, Schoneveld Breeding has been working on a new generation of more sustainably grown flowering pot plants. Through craftsmanship, innovative breeding techniques, strong partnerships, targeted cultivation and sales support, the company develops strong genetics and added value for its chain partners. This aligns well with the vision of De Groot en

Proven Winners and Pure Line Seeds Inc. have entered into an agreement to offer an exclusive collection of top-performing vegetable plants under the Proven Harvest by Proven Winners brand name. By adding Pure Line Seeds as a brand licensee, Proven Winners is proud to grow its offerings and partner with one of the world’s leading suppliers of innovative, flavorful and nutritious vegetable plants and seeds.

As the exclusive licensee for the Proven Harvest by Proven Winners brand in North America, Pure Line Seeds will be developing a grower network to produce two distinct collections of garden and