Express Seed Co. released its first cut flower catalog which is available in printed and digital form. Customers can request catalogs through their sales representative, filling out this form or by emailing inflora@expressseed.com.

InFlora Cut Flowers launched in 2022, representing the best varieties for North American cut flower growers from leading breeders around the globe. “Our main goal is to help our customers to find the best varieties for their farm, simplified supply chain solution and be there to assist in growing recommendations when needed from our technical team,” said Express

In today’s world, having an online shop is just as important as having a physical flower shop. Rio Roses knows It’s vital to have an attractive, easy-to-use website so it provided eight proven ways to make the most of a digital storefront during the holidays.

1. Optimize a Website for the Customer Experience
A website is like the front door to a shop. Make sure it is:

• Mobile-friendly: Many customers shop from phones. A slow or difficult-to-navigate mobile site could cost in sales.
• Quick to load: A slow site can cause customers to leave before seeing a company’s products.
• Visually

According to FloraLife, flower food dosing is a critical – yet sometimes overlooked – aspect of maintaining the vitality of cut flowers.  Not enough flower food in vase solution is not as effective. Too much is too much and can cause damage to flowers.

Biology 101

The flower is utterly dependent on the owner for its nutritional needs once it’s removed from its growing environment. There’s a long road ahead before it reaches the consumer, who also expects long vase life after the purchase.

Mix Mastery

For maximal performance, there is an ideal dosing ratio of flower food in solution

Floriexpo, one of North America's premier floral industry trade shows, has become an essential platform connecting high-volume buyers and suppliers in a market increasingly driven by innovation, sustainability and personalization. Guided by the motto "floral first," Floriexpo serves floral industry professionals year-round by going beyond the typical trade show, creating spaces for networking, education and collaboration. As Lauren Saint Clair, vice president of marketing, said, “Our goal is to make Floriexpo much more than a trade show.”

One standout feature of Floriexpo is its timing in

Beekenkamp Group and Dümmen Orange are in talks to explore opportunities for a closer partnership in Marketing & Sales, R&D and production. An Beekenkamp and Anthony Christiaanse, the respective CEOs of Beekenkamp Group and Dümmen Orange, signed a Letter of Intent to this end.

Beekenkamp Group, a renowned Dutch family-owned company active in plants (vegetables and ornamentals), packaging, R&D for ornamentals and chrysanthemums, and Dümmen Orange, a leading breeder of cut flowers, pot and bedding plants and calla, have already successfully partnered in the rooting of chrysanthemums.

The

Star Roses and Plants, a leading genetics company involved directly in breeding roses, edibles, perennials and woody plants, announced the launch of its redesigned website. The website offers a beautiful new look with easier search and plant filtering, updated photography, expanded grower information, gardening inspiration, brand and program pages and more.

“We’re thrilled to share our newly designed website that serves as a major resource to home gardeners and our industry partners,” said Rachel Perry, design manager at Star Roses and Plants. “The new site is separated into two sections for