This December, That Flower Feeling and celebrated floral designer Jenny T Floristry are teaming up to deliver a fresh take on holiday mindfulness through flowers. Its upcoming Instagram LIVE session, scheduled for Dec. 13 at 12 p.m. PST, is set to redefine the role of flowers as more than decor, highlighting their power to bring self-care and serenity during the bustling holiday season.

The event promises a mix of inspiration and practicality, offering attendees insights into incorporating flowers into daily life to foster relaxation and balance. From learning how to craft arrangements that

While the holiday season may be busy, Rio Roses believes its the perfect opportunity to set up a strategic floral marketing calendar that will guide promotions, content creation and overall marketing efforts for the year ahead. A well-planned calendar not only helps company’s stay organized but also ensures that florists can capitalize on key floral marketing opportunities throughout the year.

What to Include in Floral Marketing Calendar

1. Key Dates and Holidays
   Of course, major holidays like Valentine’s Day and Mother’s Day should be included, but don’t overlook other significant dates

That Flower Feeling recently hosted a transformative webinar titled "Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry," moderated by Chris Drummond, TFF advisory board chairman. The event brought together a panel of esteemed experts, including Kristin Gilliand from Gardens America, Jackie Levine of Central Square Florist, Debora Steier, a TFF Unit Sales Task Force member and retired director of floral at Albertsons and Lenny Walker from Kennicott Bros. Co.

The panelists shared impactful strategies on how the floral industry can adapt to the growing demand for

As a florist, managing fresh flowers presents unique challenges. Efficient inventory management is essential to keeping costs low and profits high. Rio Roses has some practical, actionable steps to effectively manage inventory and reduce waste.

Daily Cooler Check

By regularly monitoring the contents of the cooler, florists can maintain an accurate inventory. This helps plan designs effectively and avoid last-minute purchases to fill gaps.

• Each morning, flowers should be organized by color, type and bloom stage. More mature blooms should be placed at the front, and taller stems at the back

For this month's Details University Live, the team had the pleasure of speaking with Ana and Anais Vivas, the mother-daughter duo behind Aniska Creations. Since relocating from Venezuela to Miami, the pair has built a thriving floral design business that is deeply rooted in their passion for flowers and their commitment to supporting the Latino floristry community. In this session, they shared their inspiring journey, their dedication to empowering fellow florists, and how they provide essential tools and resources through workshops and classes. For those who couldn't join, Details University

The world of flowers, like fashion and interior design, is constantly evolving, bringing fresh ideas and inspiration each year. Van VLIET Flower Group believes 2025 floral trends are shaping how people express themselves through vibrant arrangements and natural beauty. This year’s trends highlight bold colors, playful designs and a deeper connection with nature, offering exciting new ways to incorporate flowers into our spaces. From exotic blooms to rustic wildflowers, these trends reflect a blend of creativity, sustainability and expressive design, setting the tone for a colorful and