International Fresh Produce Association has named Colleen Fagundus as the new director of floral. Fagundus joined IFPA  in 2016 working in sales and membership for almost 10 years.

“Colleen is a recognized leader on the IFPA membership team.  She has an exceptional ability to work closely with members to understand their needs and drive their engagement.” said Chief Membership Officer Miriam Wolk. “With her years of experience supporting our members’ needs at all points of their involvement with the association, Colleen is knowledgeable and passionate about ensuring our members are

Wholesale Florist & Florist Supplier Association introduced the Floral Xcellence Awards, a premier competition spotlighting innovation, artistry and quality in the global floriculture industry. This new awards program will debut at the 2025 Floral Distribution Conference, taking place March 2-5, 2025, in Miami, FL.

Sponsored by Flowers of Colombia and Proflora 2025 by Asocolflores, the Floral Xcellence Awards provide WFFSA supplier members with an unparalleled opportunity to showcase their most outstanding floral varieties. Open exclusively to WFFSA members registered for the 2025 Floral

The Floral Marketing Fund and CalFlowers are partnering together to strengthen and support the floral industry through strategic consumer research and marketing initiatives. This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers, exemplifies a shared dedication to fostering growth, innovation, and increased consumer engagement for flowers and plants.

The Floral Marketing Fund represents a collaborative community dedicated to advancing the floral industry. The FMF’s mission is to develop, support and promote collaborative fundraising, research, and marketing efforts

Star Roses and Plants is celebrating the Knock Out Rose's 25th anniversary. Since its debut, the award-winning Knock Out Rose has redefined rose gardening, making it accessible to everyone, from seasoned horticulturists to beginner gardeners.

First introduced in 2000, the Knock Out Rose quickly captured the hearts of gardeners and landscape designers thanks to its continuous bloom cycle, remarkable disease resistance and dazzling colors. Its low-maintenance nature set a new benchmark for flowering shrubs, earning it a reputation as a game-changer in the garden. 

The vision behind this rose

The days on the calendar approaching Valentine’s Day are being crossed off, and U.S. Customs and Border Protection Agriculture Specialists will be ready to conduct inspections of flowers coming in through the ports of entry. Cut flower arrangements are a popular gift brought in from Mexico.

“We encourage all travelers who plan to cross the border with Valentine’s-related flowers and goods to consult the CBP website to learn more about rules and regulations,” said CBP El Paso Director of Field Operations Hector Mancha. “This is one of the busiest times of the year for flowers and CBP

The 2025 Tropical Plant International Expo drew nearly 7,400 nursery and landscape industry professionals from across the globe to the Broward County Convention Center in Fort Lauderdale. The event showcased the latest trends and products in foliage, floral and tropical plants, reinforcing its reputation as the premier gathering for industry professionals.

As always, TPIE proved to be the must-attend event of the year, offering a blend of expert-led education, networking opportunities and an expansive exhibition of products and displays. Spanning 227,000 square feet of exhibition space with