On the first day of its 2025 Floral Distribution Conference in Miami, the Wholesale Florist & Floral Supplier Association (WFFSA) announced the winners of its Breeder Excellence Award and Grower Excellence Award, as part of its new Floral Xcellence Awards, sponsored by Flowers of Colombia and Proflora 2025 by Asocolflores.

The winners were announced by Asocolflores Executive President Augusto Solano and WFFSA President Karen Oie.

The winner of the Breeder Excellence Award is Danziger for UNICORN.

The winner of the Grower Excellence Award is Florisol & Co. for Chrysanthemum – Super

Danziger’s LIA Abstract Lemon Cherry Calibrachoa, recent National Garden Bureau’s Green Thumb Award winner, showcases how breeding innovations provide benefits to growers.

“When looking to develop or improve a new variety, we always put ourselves in a grower frame of mind,” said Mike Fernandez, Danziger’s market manager for North America. “We are always breeding with a twofold purpose, determining what can we do to make our varieties better for the grower and more enjoyable for the home gardener.”

For several years, the company has been focusing on developing calibrachoa series that fit

In the spring of 2024, floriculture business members were introduced to an initiative launched to heighten awareness and provide guidance to more sustainable practices throughout the industry. In a year’s time, growing support of the program has enabled Sustainabloom to flourish, doubling the offerings of research-based guides and resources and positioning the initiative for further expansion.

The American Floral Endowment (AFE) unveiled the Sustainabloom website in April 2024, tying the organization’s mission to fund innovation and growth in the industry with the pursuit to support industry

Dümmen Orange and Beekenkamp Group have mutually concluded the exploration phase of a potential deeper collaboration, following discussions that began in October 2024. After careful consideration and assessment of the various strategic opportunities, both companies have agreed that there is insufficient ground to proceed with an expanded partnership beyond the companies existing collaboration in chrysanthemum rooting, which will continue as planned.

While exploring potential avenues for closer cooperation in areas such as marketing & sales, R&D and production, both parties have determined

Endless Summer Hydrangeas added big, beautiful color at the 67th Grammy Awards red carpet on Feb. 2. Pop Star, Summer Crush and BloomStruck Reblooming Hydrangea were used by designer Tu Bloom, the official botanical artist of the Grammys, to anchor large planter boxes along the red carpet, topped by stunning floral arrangements created by Bloom and his team.

“I love using Endless Summer hydrangeas because they are a long-lasting garden variety that have consistently performed over the years for me as a gardener,” said Bloom. “Taking a garden shrub and bringing it to the red carpet requires

On Feb. 7 and 8, Syngenta Flowers opened its doors for a Flower Show in Garh Mukteshwar, India. At Jain Agro Greens in Uttar Pradesh, the India team of Syngenta displayed its full portfolio to more than 120 growers from all parts of India. Word-of-mouth spread like wildfire in the days before the event, convincing growers to travel great distances from the National Capital Region to see innovations in the Syngenta Flowers portfolio. 

Next to many professional flower growers, several industry stakeholders attended the Flower Show. Mukul Tyagi, the general secretary of the Indian Nurserymen