Supporting students who are committed to building careers in floriculture has long been one of the core focuses of the American Floral Endowment. Continuing that commitment, the August (Gus) and Mary Belle De Hertogh Scholarship Fund is being established by Mary Belle De Hertogh in honor of her late husband, Gus, celebrating their shared belief in the power of education and their enduring commitment to supporting the next generation of floriculture professionals.

The new scholarship will provide financial support to undergraduate or graduate students who have demonstrated an interest in

Sustainability is often discussed in broad terms, but what does it actually look like in the day-to-day operations of floral businesses?

In this Sustainabloom webinar on Wednesday, March 25, at 1 p.m. EST, leaders from across the floral supply chain share how sustainability influences real business decisions, from materials and production practices to retail operations and customer communication.

Hear from Grace Hungerford, sustainability officer at Growscape, on innovations in containers and materials; Seth Reed of Ball Horticultural Co. on sustainability considerations in large-scale

The Wholesale Florist & Florist Supplier Association concluded its 2026 Floral Distribution Conference in Miami this week, welcoming more than 520 attendees, over 80 exhibiting suppliers and nearly 50 Floral Xcellence Award entries for three days of business, education and industry connection.

The conference began March 1 with pre-conference activities including the annual WFFSA Golf Tournament and Marketing and Education Committee meetings. The meetings focused on strengthening member value, expanding year-round engagement and positioning WFFSA to meet the evolving needs of the floral

PanAmerican Seed announced the charity it will support for the 2026 gardening season through its popular brand of Beacon Impatiens. This year, the company will partner with Roots for Youth, an organization founded by the Bradford Greenhouses Family Trust in Ontario, Canada. The group empowers teens and young adults who have endured family tragedies by providing bursaries (scholarships) for post-secondary education.

Len Ferragine, director and president of Roots for Youth, has seen firsthand the heartache caused by tragic family loss and how the heavy burden of financial hardship can make

Delaware Valley Floral Group LLC has acquired Rokay Floral Inc., a wholesale floral distributor serving the Michigan floral community for 35 years.

Owned and operated by Rob and Sandy Stogdill since 2000, Rokay Floral serves professional retail florists and event designers throughout Metro Detroit and Southwest Michigan. The company operates two locations in Novi and Battle Creek, MI. Both will continue to operate with the same team to ensure continuity for customers and suppliers.

The acquisition expands DVFG’s presence in the Midwest and strengthens its ability to serve customers through its

FloraCraft, a manufacturer of floral and craft foam products, has begun producing its own proprietary floral wet foam, Artesia WetFōM, in a new facility on its Michigan campus.

The company said the move, which follows more than four years of engineering and testing, allows customers to purchase all varieties of foam from one provider. FloraCraft is positioning itself as the "Home of FōM."

"With our introduction of Artesia WetFōM, floral designers everywhere can now rely on us as their one-stop shop for all their foam needs," said FloraCraft President and CEO Steven Carlson. "Artesia WetFōM