Floriexpo, North America’s dedicated B2B event for the floral industry, will return to the Broward County Convention Center in Fort Lauderdale, Florida, from June 4–6, 2025. With an expanded focus on education, retail engagement, and industry collaboration, the upcoming event aims to address current challenges while highlighting new opportunities for growth and innovation across the floral supply chain.

“Floriexpo 2025 is going to be a game-changer,” said Bob Callahan, president and CEO of Floriexpo. “Our overarching mission is to ignite growth and foster collaboration within the floral

As the floral industry navigates shifting consumer behaviors, economic pressures, and rapid advancements in technology, Floriexpo’s 2025 educational program is designed to offer practical strategies, future-focused insight, and creative inspiration for floral professionals across the supply chain. According to Bob Callahan, president and CEO of Floriexpo, this year’s educational sessions reflect the real-world challenges and opportunities retailers are facing—and how to respond with confidence and innovation.

“We’ve built a program that truly reflects where the industry is today and where it

The Wholesale Florist & Florist Supplier Association (WFFSA) announced its 2025 Development Experience (DevX),taking place July 23–25 in Cleveland, OH. Sponsored by CalFlowers, this premier hands-on educational event is set to deliver an immersive blend of learning, networking and on-the-road discovery — all with a little rock and roll flair.

DevX is WFFSA’s flagship summer event designed to bring floral distribution professionals together for practical education, real-world insights and one-of-a-kind networking. Formerly known as the Management Institute, DevX has evolved into a dynamic, on

Syngenta Flowers, a leader in the annual and perennial plants business, announces its partnership with Tapp to replace current single-use plastic data loggers with Tapp-paper data loggers. This partnership represents a significant step toward greater sustainability and efficiency in data logging, offering growers a simple, accessible solution.

By switching from traditional plastic loggers to Tapp-devices, it can reduce plastic waste and sharply cut electronic waste—from batteries and printed-circuit boards to LEDs, chips and other electronic components—bringing us in line with broader

HilverdaFlorist has signed a license agreement with Raker–Roberta’s Young Plants in Litchfield, MI. Since Aris Horticulture Inc. has contracted the sale of Aris-Green Leaf Plants greenhouse and real estate. HilverdaFlorist will transfer the complete Dianthus program from Aris-Green Leaf to Raker-Roberta’s within the next six months.

The new partnership with Raker–Roberta’s will continue and secure the production and sales of Dianthus cuttings, including the Sunflor, Beauties, Odessa, Specialties and Kahori Series, for the North American market. This collaboration enables HilverdaFlorist to

The Pasadena Showcase House for the Arts includes 12 Star Roses and Plants rose varieties in the 2025 design. This marks the 60th anniversary of the home and garden design event. Designer Chia-Ming Ro (Coastal Homestead) led the design and installation of rose shrubs and trees from the Knock Out, Drift and Bloomables brands. 

1. Coral Knock Out
The unique coral color of this rose is even stronger in hot, humid climates. It blooms from spring through fall and maintains an upright to rounded habit. Young foliage is bronze-red. 

2. Double Knock Out
From the same cross that produced the original