In March 2026, Alexandra Farms welcomed Hitomi Gilliam. Her visit to the farm was filled with meaningful conversations and a deep appreciation for the beauty that connects us all. The purpose behind her long-awaited visit was just as meaningful: the dedication and celebration of a garden rose variety named after the renowned designer and educator herself.

Princess Hitomi (Beautiful History), from the Princess Garden Rose collection, has officially been dedicated in honor of Hitomi Gilliam.

“We’re very grateful for everything Hitomi has given to this industry,” said Jose R. Azout, president of

Delaware Valley Floral Group announced the acquisition of New England Wholesale Florist, a respected wholesale floral distributor serving customers throughout the New England region.

This acquisition reflects DVFG’s ongoing commitment to strategic growth and operational excellence while expanding its ability to support floral professionals throughout the Northeast. Customers of New England Wholesale Florist will benefit from enhanced sourcing capabilities, expanded product availability and access to DVFG’s fully integrated cold-chain logistics network.

“New England Wholesale Florist has built a

New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers,” taking place on April 15, in Quito, Ecuador.

This marks the introduction of New Bloom Media’s The Bloom Show conversation format in Ecuador, bringing together industry perspectives through curated discussions focused on customer dynamics, collaboration and business strategy.

A FORUM BUILT AROUND THE BUSINESS OF FLOWERS

Designed for growers, exporters, sales teams, marketing departments and company leaders, the forum is centered on one core idea: To grow, you must understand your

Floriexpo, the largest B2B floral show in North America, and the Floral Marketing Fund, a leading organization for floral industry consumer research and marketing efforts, are proud to announce a formal promotional partnership for the upcoming Floriexpo 2026, taking place May 27-29 in Fort Lauderdale, FL.

This collaboration unites the industry’s premier mass-market event with its most vital research organization. The partnership is designed to bridge the gap between academic research, consumer insights and real-world retail application, ensuring that mass-market floral buyers and suppliers are

For over five decades, Syngenta Flowers’ Alva Farm in Florida has led premium chrysanthemum production in North America. Established in 1967, this facility has consistently delivered exceptional quality and innovation in ornamental horticulture.

A pivotal moment came in 2008 when Syngenta Flowers acquired the prestigious Yoder Brand Mums. This strategic acquisition further strengthened the company’s position in the North American market.

Strategic location and advanced facilities

The farm’s subtropical climate provides ideal conditions for chrysanthemum cultivation. Facilities include steaming

Blooms Trade Inc., a financial technology company engineering a borderless future for produce, announced the appointment of Miguel Hernandez Storey as chief operating officer.

For too long, exporting fresh produce from Latin America to the U.S. and Canada has meant navigating chaotic cross-border documentation, fighting blind market risks and waiting on outdated financial institutions. While traditional players simply finance the friction of cross-border trade, Blooms has built the industry’s first AI-driven ecosystem designed exclusively to digitize the chaos.

Hernandez will help scale this