The AmericanHort Board of Directors is pleased to announce the application period for the 2022 board of director nominations is now open. Applications will be accepted until February 18, 2022 from AmericanHort members interested in being nominated for the AmericanHort board of directors’ election. The application for nomination is available at www.AmericanHort.org/BoardApply and elections will take place over four weeks beginning in March.

“We welcome industry members who will help us strategically meet industry needs now and for years to come,” explains Ken Fisher, CEO & President of

(Annapolis, Md.) — In October 2021, the Wholesale Florist & Florist Supplier Association (WF&FSA) introduced a new initiative to bring the floral community together and highlight the positive impact and importance of flowers in everyday life. Appropriately branded as The Flower Movement, its mission is to create an environment for collaboration, storytelling, and oneness.

“With floral demand at an all-time high and challenged with disruptions across the entire supply chain, we hope The Flower Movement can serve as a platform where our collective stories can be told and our successes shared,”

–Photos taken by Adam Campbell

Members of the tropical plant community gathered in Tampa, FL, last week for the annual Tropical Plant International Expo. Educational sessions, new varieties, and high tech solutions were among the myriad experiences attendees had the unique opportunity to experience. The event was well attended and the trade show floor was filled with friends, old and new, enjoying the best the tropical plant industry has to offer.

AmeriSeed went into the new year with smiles all around after receiving news that our Torenia Vertigo Deep Blue F1 was selected as the All American Selections (AAS) 2022 Ornamental Winner. Our entire team, from breeders and seed production to inventory and packing, are proud to see that this robust variety has received praise from the other side of the globe. To hear that our product made an impression among AAS’s team of volunteer professionals after their in-depth observations over the course of a growing season is exceptionally rewarding.

Deep Blue is one of five colors that Torenia

Starting a professional career often leaves one feeling flush with emotion. Whether it is excitement, anxiety, or a combination of the two, the American Floral Endowment’s Young Professionals Council strives to be better equipped to enter the workforce. In the fall of 2021, AFE circulated a survey to gather more career-focused information on experience, background, and advice from current industry professionals. The results were presented and discussed during a YPC webinar conducted by AFE in November of 2021. Presented is the sum of what we learned from the survey and webinar.

Data was

The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived value of nursery plants – focusing specifically on garden center consumers in both the US and Canada. The findings are being presented through an upcoming webinar on January 27th and the final report. The report takes an in-depth look at what plant features such as longevity, pot size, and care convenience increase the value of plants for the consumer. The results provide guidance not only for