The American Floral Endowment (AFE) is now accepting applications for our nearly 30 Undergraduate and Graduate Scholarships through a brand-new online platform. This new platform will increase ease for both students and reviewers creating a shorter path to funding.  
 
With responsive features, upload options, automatic save, and tracking for references, students can complete and review their applications with confidence all in one place. 
 
“AFE takes great pride in providing funding for our industry’s future leaders and innovators. This platform will provide them a more convenient space to

Orlando, FL -- After a six-month national search, Talmadge “Tal” Coley has been tapped as the next chief executive officer to lead the Florida Nursery, Growers and Landscape Association (FNGLA).

"Over FNGLA’s 70-year history, we have employed only four CEOs," Sarah Spatola, FNGLA’s 2021-22 president, said. "The quality and tenure of our staff is a strength that has served us well in upholding our core values and completing our strategic goals. We are confident Tal’s industry knowledge, advocacy acumen and esteemed service to our nation’s nursery and landscape industry will further bolster the

With Valentine’s Day behind us, most florists are starting to prepare for the next big floral holiday: Mother’s Day! If you’re still in Valentine’s recovery mode and not started on Mother’s Day preparation, you may already be missing out on some key revenue drivers that will make the difference in your next holiday. These simple suggestions will certainly make your next holiday a big winner.  

1) Keep good records

As soon as a holiday wraps up, the first line of business should be to dig into the numbers. We love good records, and finding key data metrics that you can track year after year

Matt Rader, president of one of Philadelphia’s premier nonprofit organizations, the Pennsylvania Horticultural Society (PHS), has been selected as a recipient of the highly coveted Eisenhower Fellowship. The Eisenhower Fellowship program identifies, empowers, and connects innovative leaders through a transformative fellowship experience and lifelong engagement in a global network of dynamic change agents committed to creating a more peaceful, prosperous, and just world. As an Eisenhower Fellow, Rader will join other outstanding professionals to showcase PHS’s mission, vision, and

Grand Rapids, MI, February 22, 2022 – Albertsons Companies has increased their commitment to 
J Schwanke’s Life In Bloom by supporting Season 4 and Season 5. Albertsons Companies, along with CalFlowers, Dollar Tree, and closed caption underwriter Holland America Flowers are all returning underwriters for Season 4. The new season will debut on public television stations across the country beginning in April of 2022, including a new message from Albertsons Companies reflecting the joy that flowers deliver and the expertise of their in-store flower artists!  

“I am always inspired by the support

Miami, FL – Sahid Nahim of New Bloom Solutions (NBS) and David Kaplan of Above All Flowers (AAF) have partnered with several floral industry experts to bring the industry together and highlight the importance of collaboration.

Last year, the WFFSA Floral Distribution Conference 2021 was a breath of fresh air. It was the first floral industry event since the advent of the COVID-19 pandemic. The core purpose of the event was on strengthening relationships with others in the floral industry. NBS and AAF took this a step further by hosting a happy hour at Tripping Animals, a local Miami brewery.