CalFlowers announced details for its Fun ’N Sun 2026 Floral Convention, scheduled for Aug. 5–8, 2026, at The Langham Huntington in Pasadena.

In celebration of CalFlowers’ 85th anniversary, the convention will feature the theme “A Legacy in Bloom – 85 Years of Floral Excellence,” highlighting the organization’s history, creativity and future within the floral industry.

CalFlowers said registration and exhibit pricing will remain unchanged from 2024, a move intended to support accessibility and encourage participation across the floral supply chain.

“Holding pricing steady for 2026 reflects our

A new education fund aimed at supporting the professional development of Oklahoma florists and students has been established through a partnership between the Oklahoma State Florists’ Association and the American Floral Endowment.

The Oklahoma Florists’ Education Fund, created in 2025, is a named fund designed to support continued education and skills development across the state’s floral industry. The fund was established using resources previously stewarded by the Oklahoma State Florists’ Association, which transferred the funds to AFE to ensure long-term support for educational opportunities

In a recent episode of The Bloom Show, host Sahid welcomed Holly Haveman, who appeared on behalf of Kennedy’s Flowers & Gifts, the recipient of the 31st Annual Society of American Florists Marketer of the Year Award at SAF Phoenix 2025. The shop’s winning campaign — a refillable vase program that pairs creativity with operational discipline and community connection — illustrates how thoughtful ideas can build long-term customer loyalty. For the floral industry, Kennedy’s story shows that impactful marketing doesn’t require a large budget; sometimes a heartfelt, well-executed system makes the

1-800-Flowers.com has named delphinium as its 2026 Flower of the Year and the Money Tree as its 2026 Plant of the Year. The company’s ninth annual selections highlight botanicals that embody themes of elevation and grounding, reflecting cultural mood and design movements expected to define the year ahead.

“The delphinium lifts your eye upward; the Money Tree keeps you grounded,” said Mallory Green, floral design lead at 1-800-Flowers.com. “One represents aspiration and hope, the other stability and tangible growth. Together, they capture the duality we’re seeing in consumers — wanting to reach

AmericanHort has launched HortCred, a new micro-credentialing program designed to help horticulture professionals quickly develop and demonstrate job-specific skills. The flexible, competency-based initiative supports workers at every career stage while helping employers build a stronger, more capable workforce.

As production practices and operational demands evolve, employers across the green industry continue to face challenges in training and retaining skilled staff. HortCred addresses those needs through concise, targeted learning modules that build workforce proficiency from within.

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Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability planning approachable for businesses of all sizes: helping users assess where they are today, identify opportunities for improvement and create a trackable plan to move forward.

Developed in collaboration with leading floral businesses and industry experts, the template reflects both scientific insights and real-world applications. It was created to meet florists where