Ball Horticultural Company’s founder, George J. Ball’s motto was “All the Best and Nothing Else,” and it was evident that Ball puts these values to practice during our recent tour of Ball Horticultural Co. in West Chicago, which was seamlessly coordinated by Ball’s Director of Research Operations and AFE Board of Trustees member, Dr. Megan Bowman. Even though Ball is an international company that advances the industry on a global scale, it was apparent that they still keep the individual grower in mind in everything they do.

Upon arriving at Ball, we were greeted by a riot of color from their

For the eighth time already, foreign Royal Brinkman employees visited its headquarters in 's-Gravenzande this week to participate in the Horti Experience. This year, the international knowledge event took place from Monday 26 to Friday 30 Sept. 2022.

During a 5-day training course, the focus was on knowledge sharing and the implementation of Royal Brinkman's 2023-2025 strategy. Besides the export department in the Netherlands, the international Royal Brinkman team consists of more than 160 employees.

Over the five days, participants from the 13 countries attended various presentations and

Bruce Wright, who had one of the floral industry’s most recognized bylines, died of cancer September 16. He was 67.

Wright spent nearly 40 years writing for floral publications, most notably Teleflora’s Flowers& magazine, where he spent the bulk of his career — 33 years — as editor-in-chief. When the magazine closed in 2018, he became a regular contributing writer for the Society of American Florists, providing in-depth coverage on complex topics, such as how climate change and the move to sustainable growing practices affected growers and florists. He also briefly served as an editor of The

Customer appreciation is a fantastic approach to establishing relationships with your clientele and guaranteeing their continued loyalty to your company. We rely on so many customer interactions in the floral industry to make our business thrive – after all, where would we be without their support?! Showing love to our community and customers has become increasingly popular with small businesses. Here at Details, we have implemented a few ways we like to thank our members over the past few years. With fall and the season of giving fast approaching, we want to share some ideas you can use in

Warm congratulations to Executive Director, Debi Chedester! She recently received the 2022 John H. Walker Award on Sept. 8 during the Society of American Florists 137th Annual Convention in Orlando, FL.

The John H. Walker Award was established in 1979 to honor the contributions of SAF’s former long-time Executive Vice President and recognizes floral association executives for the role they play as leaders of the industry.

Debi has been with AFE since 2008 and worked for the Society of American Florists before that. During her time in the industry, she has been a passionate and dedicated

In September, in the greenhouse in the desert Hema Village in Inner Mongolia, dozens of colorful phalaenopsis flowers are blooming and growing vigorously, preparing for the upcoming festival time. According to the calculation of Hema Fresh consumption big data, with the coming of Teachers' Day, Mid-Autumn Festival and the national holiday, the flower market is gradually warming up. It is expected that during the festivals, flower orders will increase by more than two times compared with last year.

Most Phalaenopsis are native to tropical rainforest countries in Asia, but in the deserts of