Sun Valley Floral Farms in Arcata, California, announces that Bill Prescott will be the new wholesale and mass market sales manager. Mr. Prescott worked in marketing for Sun Valley from 2012 to 2019 before leaving to run a media company. He returns to lead the sales team and create new opportunities for Sun Valley Floral Farms.

Mr. Prescott commented, “It is great to be back in the cut flower business. I am very excited to be working with our sales partners across the United States. This industry is full of great people and great companies, and I’m thrilled. For those of you coming to IFPA

Colour Republic has appointed Dawn Burrell to the position of chief commercial officer to lead the sales team while accelerating the company’s high-value strategic partnerships. Burrell joined Colour Republic in the Fall of 2014 and has been supporting the company’s year over year double-digit growth since she joined. Burrell is committed to improving the omnichannel floral experience for customers and suppliers. She reports to Remi Davalos, Colour Republic’s president & co-founder.

"Dawn’s leadership has been integral to cultivating, strengthening, and expanding key partner's relationships

More than 125 businesses registered to take part in Seed Your Future’s inaugural Green Career Week, held Oct. 3 to 7, 2022. The event

gave professionals in the floriculture and horticulture industries an opportunity to speak to students about careers in their field and plant seeds for a budding new workforce. Participants talked with students at their schools or invited them to visit their business and promoted careers on social media throughout the week. 

Professionals who took part in the event emphasized the power and importance of coming together to build tomorrow’s workforce. They were

Expo Flor Ecuador held their bi-annual floral show Oct. 5-7 at the Metropolitan Convention Center in in Quito, Ecuador. The event had over 2,000 attendees, breaking the 2018 record of 1,620. The show hosted 106 floral growers, 105 exhibits and buyers visiting from over 42 countries. 

"Behind this magnificent sector, there is an immense amount of work put in. Every day, more than 80,000 people, mainly from the rural areas surrounding the sectors where the flower farms are located, come to farms to work. Because of their efforts, they gain the immense satisfaction of providing a decent

Sahid Nahim from New Bloom Solutions is always looking for innovation and a fresh perspective on the floral industry. He found just that at a special charity event celebrating flowers and fashion. Fleur-aissance event was the brainchild of Luz Flora at Royal Flowers. It was in collaboration with ReOrgYou, Inc. and D’Marsh Couture, and all proceeds from the event were donated to the Joshua Heart Foundation, a Miami-based non-profit fighting hunger and poverty.

In addition to this event being for a good cause, Sahid was fascinated by it because he loves new ideas in the floral industry. Because

Del Alma Group was founded just a few years ago with the intention of building a better flower company. Not just in growing practices, service, logistics and marketing but throughout every nuance of the company. As part of this mission, in a floral industry first, Del Alma has gone plastic neutral. 

You have probably heard of carbon neutrality or carbon offsets. A carbon offset is the reduction or removal of carbon dioxide or other greenhouse gas made in order to compensate for emissions made elsewhere. This is usually done through planting trees or investments in renewable energy projects