That Flower Feeling has appointed Debora Steier, retired vice president of floral for Albertsons Cos., to lead its newly formed Unit Sales Subcommittee, a key funding driver for the national “Just Add Flowers” campaign.

During her tenure at Albertsons Cos., Steier exceeded sales projections each year and helped build floral into a high-performing mass market retail category. Her industry recognition includes being named Marketer of the Year by the International Fresh Produce Association (formerly the Produce Marketing Association), serving as chair of the Floral Council and completing a four

The National Garden Bureau has announced the winners of its 2026 Green Thumb Awards, recognizing the year’s most innovative plants and garden products.

Syngenta Flowers' Sunfinity Yellow-Red Bicolor was named the 2026 Green Thumb People’s Choice Award winner in the annuals category, an honor determined by votes from thousands of home gardeners nationwide.

“This year’s winners showcase a shift toward purposeful gardening,” said Alicain Carlson, president of the National Garden Bureau. “From a disease-resistant basil to plants for celebrations, these selections aren’t just beautiful — they also

Delaware Valley Floral Group LLC has acquired Arnie’s International Flowers, a wholesale floral supplier based in Buffalo, NY, expanding its delivery service in Buffalo and Rochester to five days per week.

The acquisition strengthens DVFG’s operational presence throughout Upstate New York and provides retail florists, event designers and mass-market floral professionals with more frequent delivery options and increased access to the company’s selection of fresh-cut flowers, botanicals and floral supplies.

“We’re excited to enhance our service capabilities in the Buffalo market and continue

Sustainabloom has added three new guides to its growing collection of sustainability resources aimed at helping floriculture industry members adopt practical, research-based solutions.

The new Lighting and Water Conservation SustainaGuides expand the lineup of tools available through the Sustainabloom website, developed by the American Floral Endowment. The additions support Sustainabloom’s mission to make sustainability more accessible across all segments of the floral industry through clear, data-driven insights and actionable strategies.

Lighting guide for growers and suppliers

Lighting plays

At PanAmerican Seed, growth extends beyond flowers to the people who shape the company. The organization is honoring the career of Sjaak Ros, area manager, who is retiring after nearly 43 years of service.

Ros joined PanAmerican Seed in 1983 as an account controller after earning a degree in economics and business administration from HEAO. Initially focused on finance, his career soon shifted into sales — a transition that would define his professional path.

What began as an inside role sending quotes by telex evolved into a global sales career built on personal relationships and trust. Ros

After decades of serving the floral industry through long-standing partnerships, Channel Islands Flowers has stepped forward as an independent, direct California floral shipper, offering customers the ability to source flowers directly from the farm.

Based in Oxnard, Channel Islands Flowers operates a 90-acre growing operation supported by deep industry experience. While the farm has long been a trusted supplier of high-quality flowers, the transition marks a new chapter focused on establishing its own identity and expanding direct relationships across the floral supply chain.

A legacy built on