The Kroger Co. has launched floral  delivery on Uber Eats marketplace from Kroger's Family of Stores across the country. Customers can conveniently order premium Bloom Haus floral bouquets and their favorite sushi. The new delivery option is another way the Kroger enterprise is bringing convenience and value directly to customers' doorsteps.

"Kroger continues to bring customers additional ways to enjoy their favorite fresh products with zero compromise on convenience or value," said Stuart Aitken, senior vice president chief merchant and marketing officer, for Kroger. "Now with Uber Eats, our

After recovering from the biggest floral holiday of the year, here are eight simple tips, according to Rio Roses, to add to what is already being done to prepare and market flowers for the third biggest floral holiday - Mother’s Day:

1. Simplify, Simplify, Simplify

Streamline offerings as much as possible. With flower availability still a potential issue, create bouquets with non-specific names, like “spring mix” or “country garden.” That way, flowers can be substituted based on availability. Establish three price points for featured arrangements, making it easier for people to choose the

Dümmen Orange is on track with sustainability certification for its production sites worldwide. Last year, five sites in four countries were added to the list of fully certified companies. The global leader in the floricultural industry wants all its production sites to be fully certified to FSI standards by January 2025 and is using the industry accepted MPS certification to achieve this. Dümmen Orange expects to complete the certification process before that deadline. 

During CAST 2023, a representative from MPS presented Dümmen Orange leadership with official certification awards for both

Attendee and exhibitor registration is now open for the 50th anniversary edition of the Farwest Show in Portland, Oregon.

The three day trade show and conference is happening Wednesday, August 23 through Friday, August 25 at the Oregon Convention Center in Portland, Oregon. It is produced by the Oregon Association of Nurseries, the trade group representing Oregon’s nearly $1.4 billion nursery industry. 

Organizers are promising a fun show bringing together the full assortment of green industry professionals, including nursery and greenhouse growers, lawn and garden center retailers

PanAmerican Seed launched its refreshed website with new features. 

The new features include short cuts to quickly access timely news and information, local recommendations and more company information and easier-to-find sales contact persons. The website also has streamlined navigation with greater accessibility, enhanced grower tools and inspiration and a lot of product information and plant culture. Regional lists of partners in a 'Where to Buy' page, photo library access and company brand information and retail support is also provided by the new website.
 

To maximize floral purchases at retail, marketers must discover the consumer’s purchase journey. What is the shopper looking for? What converts a “maybe floral” idea to an “add to cart” action either in-store or online? 

The International Fresh Produce Association contracted with market research experts at Kantar to explore a deep understanding of what shoppers are looking for, their mindsets, and their outlook on floral. This exclusive presentation happens only at The Floral Conference – Miami, May 23 in Miami.  

In addition to such program highlights, conference participants from the