Flowers remain the No. 1 Mother’s Day gift, with 75 percent of consumers planning to purchase blooms for the holiday, according to new insights from the NRF. As 1-800-Flowers.com celebrates its 50th Mother’s Day, one of the most significant moments in floral retail, it is unveiling a snapshot of how Americans are honoring moms this year.

From shopping behaviors to trending bouquets, Mother’s Day 2026 reflects a broader evolution in how, when and why consumers gift.

1-800-Flowers Mother’s Day facts by the numbers

• 15 million stems delivered: Including 7 million roses and 2.5 million tulips, making Mother’s Day one of the largest floral moments of the year. Carnations, lilies and daisies are also top choices, with peonies for unique floral varieties.
• Last-minute shopping dominates: 63 percent of all Mother’s Day orders are expected during the week leading up to the holiday (May 4-9).
• Millennials drive last-minute gifting: Millennials favor same-day delivery and top bouquets like Mother’s Embrace and Fields of Europe for Mom, leading the surge in same-day delivery orders. Baby boomers tend to shop four to seven days in advance.
• A near 50/50 split: Mother’s Day flower purchasing is nearly evenly split between men and women (49 percent vs. 51 percent), a unique trend compared to other floral holidays.
  Precious Peony Bouquet

Floral Express announced a strategic expansion of its wholesale operations through the acquisition of the assets of Florex Wholesale, effective June 1, 2026.

The acquisition represents a key milestone in the company’s mission to provide high-quality floral products and reliable logistics to its professional partners. By integrating these assets into its existing network, Floral Express is reinforcing its commitment to serving the southwestern Ontario region with increased efficiency and wider reach.

Welcoming new expertise

As part of the transition, Floral Express is welcoming Greg Buis, the

The California Association of Flower Growers & Shippers will host its highly anticipated Fun ’N Sun Floral Convention Aug. 5–8, at The Langham Huntington in Pasadena, CA. This milestone year marks the association’s 85th anniversary, celebrated under the theme “A Legacy in Bloom: 85 Years of Floral Excellence.” 

Bringing together floral professionals from across the country, Fun ’N Sun 2026 will deliver a dynamic and immersive experience designed to inspire innovation, strengthen business connections, and celebrate the artistry and impact of the floral industry.

“Fun ’N Sun 2026 is more than an

Alexandra Farms introduced eight garden roses and dahlias to its fresh-cut flower collections. "We have so many innovations coming out for 2026," said Jose R. Azout, president of Alexandra Farms. "Garden roses that expand the category and bring more color palettes and textures to designers and florists for their arrangements."

This year's introductions are Antonia Gardens, Fatima Gardens, Pimpinela, Pink X-pression, Rosa's Amazing Tea Rose, Princess Alina, Princess Shiro (White) Spr and Cryfield Harmony.

From soft, luminous tones to sculptural, expressive blooms, each variety has its own

Flowers connect people to the natural world. And across the floral industry, businesses explored how to reduce environmental impacts while continuing to grow and deliver flowers for celebrations, special moments and everyday life.

The American Floral Endowment’s Sustainabloom program was created to support that work. Through practical tools, research-based resources and industry collaboration, Sustainabloom helped growers, wholesalers, suppliers and florists navigate sustainability in their day-to-day operations.

As the industry led up to Earth Day, it launched Every Bloom Counts, an Earth Week

Dümmen Orange brought the art of science and the science of art to life at the California Spring Trials (CAST) 2026 as advanced breeding met inspired design to create its next generation of beautiful, high-performing plants. Across annuals, perennials and combination programs, the 2027 lineup delivers innovation, flexibility and reliable performance for growers and retailers alike.

For annuals, I’Conia begonias continue to set the standard. For more than a decade, their distinct subseries has simplified program building while delivering consistent performance. New for 2027, I’Conia Valencia